What is the origin of ALYX, which even Dior is fascinated by?

In the past Paris Fashion Week, to mention the most striking, I have to say that three designers are inseparable from street trends: Louis Vuitton Menswear Artistic Director Virgil Abloh, Dior’s Kim Jones and this issue Tweet Mathew Williams of Alyx, who is about to be introduced.


The three are inextricably linked, with Virgil and Kim now part of LVMH, the conglomerate that owns Louis Vuitton and Dior. And Williams of Alyx redesigned the brand’s most classic roller coaster buckle and changed it into Dior’s classic “CD” Logo, and Kim even incorporated this design element into this season’s bags, hats and belts

In 2015, ALYX was officially established in New York. As a brand established in the United States, ALYX has always adhered to “Made in Italy” and insisted on producing with the best raw materials. Coupled with Kanye West’s gold plating and the brand’s unique “military style”, ALYX quickly won the favor of major rappers in the United States, and the crazy stars carrying goods also made ALYX set off a wave of trend circles.

The most attractive thing about ALYX is actually the feeling that the image gives, which is also the most important experience Williams got from the master photographer Nick Knight.


In 2015, ALYX handed over its first assignment to the public – the 2015 autumn and winter womenswear collection. The series is presented in the form of a catalogue, and the concise and neat tailoring combined with the exquisite photography style is deeply eye-catching. Fashion critic Suzy Menkes of VOGUE International called it “He is a twenty-first-century fashion phenomenon.

On top of that, Williams insists on not defining a theme that is too “time-sensitive” for each series. He wants to follow the hot trend, and just wants to do the style design that belongs to ALYX.

This makes the style of each season stable and not out of date, and makes this Italian-made trendy brand “expensive, but trendy and not out of date”, increasing the utilization rate of clothing. Coupled with recycled materials, ALYX’s sustainable development direction is “two-pronged”, and this has become an important factor for the brand to be recognized in this new era of fashion with the theme of environmental protection.

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